This is an official World Circular Economy Forum Side Event
Be part of the crowd and build collective intelligence on how we can successfully adopt reusable packaging solutions in different parts of the world!
📅 Date: 16 September 2025
⏰ Time: 14:00–16:00 CEST
📍 Place: Online
🔗 Register: Click here to register
In this session, we will present two real-life case studies: one from Indonesia and one from the Netherlands. In both cases, a reusable-packaging system was introduced. Which obstacles did the initiatives face when it comes to behavioural change? And which solutions can you, as part of the crowd, share from your experience as a user, as a professional, or both?
What to expect:
- Structured, interactive exercises
- Thought-provoking examples and dilemmas
- Breakout discussions to reflect, exchange and learn from others around the world
- A collective result you helped build — which you’ll receive to reuse, share or build on
Not sure if you have enough experience? You do! The strength of the formula is the diversity of the crowd.
Not ready to give advice? Well that’s good, as we are not looking for advice (at all!), but rather invite everyone to share from experience of examples you have seen, heard of or experienced.
Welcome to join what promises to be an exciting, inspiring and fun experience!
🔗 Register: Click here to register
About crowd wisdom
Crowd wisdom, crowd forecasting or collective intelligence – there are many names for the phenomenon that a larger group of independently thinking people together, when each answer is aggregated, knows quite well what the answer is to many different questions. Who will win the next election? How many marbles there are in a jar? Or what solution is the best for a policy decision?
As individuals we might not nail it, not even individual experts, but when the knowledge and estimations of a crowd is aggregated the answer is surprisingly often spot on.
In this online workshop we will be using this method to build the knowledge we need to speed up the transition to reusable packaging solutions. But we can’t do it alone as this is about collective intelligence and we would like you to be part of this crowd! Read more about the intelligence of crowds here!
About the organisers
Magdalena Sivik has a background as an impact entrepreneur and innovator and holds an MBA with focus on Circular Economy. Today she supports companies developing sustainable and circular business models and is also involved in development projects of various CE related themes, for example IP, impact investment and leadership development.
Tove Antonissen is the founder of Straight Circles, an initiative actively looking for new perspectives to accelerate an inclusive transition to a global circular economy. She is an experienced trainer, mentor and facilitator and an associated member of the African Circular Economy Network.
Atty Yuniawati is a doctoral candidate of Universitas Padjadjaran, Indonesia, a lecturer of Universitas Katolik Parahyangan, Indonesia, as well as an experienced trainer. She is passionate about the circular economy and makes it the focus of her doctoral research, which she combines with her background in accounting and her interest in micro, small, and medium enterprises (MSMEs).
Dr. Hanna Dijkstra is a sustainability scientist, plastic pollution researcher, and science communicator. She holds a PhD from VU Amsterdam, where her research examined how entrepreneurs and business models can drive the transition to a sustainable plastic system. Her work spans strategy consulting for businesses to marine plastic monitoring on beaches to supporting the UN Plastics Treaty negotiations.